Sports, festivals and shows as a travel driver
Tourism linked to sporting events and shows is in full growth. Special matches, international exhibitions, sports shows and major cultural events are marking the travel calendar of thousands of people.
This type of tourism stands out for flexible stays, local consumption and a clear search for comfort and good connection with urban centers. Well-connected spaces and quiet areas to rest become key factors for travelers.
👉 The combination of event + experience + rest defines the new travel model.